Hornblower Weddings: A Departure from the Ordinary
campaign Identity
Objective:
Goals of the campaign are to inspire prospects with real Hornblower wedding stories and nautical inspiration and emphasize how Hornblower is an expert in wedding planning and preparation.
The creative team was responsible for concepting and designing all the deliverables throughout this nurture campaign.
Challenges/considerations:
Creative team with other marketing members developed the strategy of 3 nurture campaigns within this market. These campaigns were served different content depending on where the prospects were in the funnel.
Deliverables:
Nurture Emails (10+), Landing Pages, Google Display Network Ads, Social Media Advertising and Organic content
Email example of a feature couple and experiential images from the wedding.
In addition to content specific pins, 20+ individual content pieces were created to increase brand awareness on the platform and Hornblower's image
as a wedding influencer.
Google Display Network ads
A zine designed with original Hornblower content. It includes interviews from brides/grooms, wedding coordinators, articles of interest when planning a wedding and why Hornblower would be a unique venue.
