Diho Siam Thai Restaurants
Brand Identity, Web Design, print design
Objective:
A family owned, 20+ year old Thai Restaurant, with impressive customer loyalty wanted to refresh their branding with a new menu, signage, and other collateral pieces that would better speak to their warm customer service and Thai comfort foods. The end result is a more modern, and culturally inspired identity.
Challenges:
The restaurant already had a logo established, and a couple fonts they wanted to keep within their brand guidelines. There was not an established brand guidebook, so while refreshing the creative I developed a cohesive brand identity.
The client wanted a more modern version of their current logo, so I simplified the logo with edits to increase legibility when scaled, and removed the flourishes. The colors from this logo are used throughout their new branding.
The menu cover and inside spreads.