Abundant Roots

Identity, print

Objective:

Build an identity for a new family-owned company inspired by the healing science of Ayurveda. Abundant Root’s reached out to me to concept an identity for their flagship product, Kitchari blend.

challenges/considerations:

The brand would eventually evolve into e-commerce platform that aims to offer holistic health resources such as detoxifying cleanses, vitamins, Ayurvedic food and treatments, private yoga classes, and other related items and services.

Considering the target demographic in building the brand - conscious yoga enthusiasts, people of Indian nationality, and individuals looking for alternative healthcare.

Final Deliverables:

Logo, Packaging, Web Ads