Hornblower: Bubbles, Beats & Brunch Cruise

product Identity

OBJECTIVE: 

To concept and execute a marketing campaign for a new cruise product in NYC targeting young, hip, sunday-funday brunch goers. Bubbles, Beats & Brunch is a fun day party on a yacht, with a DJ, bottomless mimosas, fried chicken and waffles. The creative is fun and energetic, and showcases what makes Hornblower's BBB different than other brunch options in NYC. 

CHALLENGES/CONSIDERATIONS: 

Target audience NY locals, 24-35 years old.
There's a competitive market in Manhattan with unique brunch options. 
Creative tone: fun, playful, colorful, energetic

DELIVERABLES:

Eblast, Web Advertising, postcard