Think with Google x Katie Couric
Video Visual Identity
Overview
Think with Google teamed up with Katie Couric Media to bring C-suite execs the inside scoop on consumer trends and the latest tech. The series features top industry minds, giving viewers a heads-up on what's coming next for them and their companies.
Taking the standard interview approach with a conversational tone, and design drawn from Think with Google’s Future Ready visual identity, our team created episodes that are relevant to the larger Think with Google audience — from practitioners to CMOs and beyond.
My role
As the Senior Art Director, I lead a small team of creatives, ensuring illustrations and iconography complement messaging and were on-brand. I collaborated with the lead copywriter on highlighting key themes, and provided feedback on creative and post-production videos.
Skills
Creative Ideation • Storyboarding • Art Direction
