Tea Collection:
New Winter Wonders
Campaign Identity
Overview
Develop a visual identity for Tea Collection's winter collection marketing campaign, emphasizing elevated holiday styles and cozy sibling matching attire. The visually striking campaign uses a playful, elegant color palette and a classic typeface. I developed assets using a consistent visual language across all channels, including the website, social media, catalog, email, and paid advertising.
The team: Allison Henry Aver (Creative Director), Tim Petersen (Design Director), Katrina Fernella (UX, UI Designer), and Myself (Graphic Designer)
Skills
Email Design • Website Design • Print • Paid Advertising • B2C
