Think with Google:
How to Think About … Cloud series

Overview

How to Think About…Cloud is a 3-part mini series featuring Google expert Buki Froelke. This set of episodes aims to educate marketing practitioners on Google Cloud’s ecosystem of Data and AI products.

My role

As the Senior Art Director, I lead a small team of creatives and provided art direction in refreshing the series, and ways to visually communicate some technical and complex messaging through animation and on-screen text.

I started this project looking for opportunities to improve the visual identity and internal processes. The first, I looked at existing creative within the established series and proposed areas where we can consider improving the overall visuals.

Secondly, prioritized fostering a collaborative, remote environment as we were a scrappy team working together across the U.S., Canada, and Chile. I created storyboards, collaborated with copywriter and creative director, and lead the small team of creative making sure we’re hitting deadlines, the visuals are on-brand, and the graphics support key messaging.

Skills

Creative Ideation • Storyboarding • Art Direction • Illustration