Hornblower Cruises:
A Departure from the Ordinary
Campaign Identity
Overview
Goals of the campaign are to inspire prospects with real Hornblower wedding stories and nautical inspiration and emphasize how Hornblower is an expert in wedding planning and preparation.
The creative team was responsible for concepting and designing all the deliverables throughout this nurture campaign. Creative team with other marketing members developed the strategy of 3 nurture campaigns within this market. These campaigns were served different content depending on where the prospects were in the funnel.
Final Deliverables
Nurture Emails (10+) • Landing Pages • GDN Ads • Social Media Ads and Organic content • B2B/B2C
Email example of a feature couple and experiential images from the wedding.
In addition to content specific pins, 20+ individual content pieces were created to increase brand awareness on the platform and Hornblower's image as a wedding influencer.
Google Display Network ads